Global Category Manager Air Care
AB Electrolux
Produktionschefer inom tillverkning

Do you want to inspire new taste experiences that bring people together? At Electrolux we are passionate about improving everyday life for millions of people and the planet. It’s embodied in everything we do. We believe that great tasting food brings people together. That our favorite clothes bring out the best in us. And that the home should be a place for wellbeing, a place to care for ourselves and our loved ones. The Product Line organization is probably the most exciting part of the business where you will be at the core of what we do – drive business results with the ultimate goal to deliver outstanding consumer experiences. This is where you come into picture! For our global Wellbeing & SDA PL Innovation, we are after a driven and engaged new team member as Category Manager Innovation to create business value growth by successfully driving the Category Innovation Triangle (R&D/Marketing/Design) and the creation of a strong Generation Plan that delivers on the overall category business objectives. The main aim for this role is to develop the strategic innovation roadmap for the category and to lead the development and launch of new products incorporating outstanding consumer experiences that delivers on the overall category business objectives. In this role you will have a wide exposure within Wellbeing & SDA organization, working closely with the Product Innovation Director and with many cross-functional contacts centrally as well as the regional BA Product Lines. This is a full-time position based in Stockholm Forum where we are 60+ nationalities under the same roof and we're quite happy with the look and feel of the office! A regular day at work Develop and own the product category Strategic Plan as part of the overall Product Line Strategic Plan in close cooperation with Category Director and Category Manager Gives input to the Technology Roadmap to ensure R&D investments/resources in business sector and globally are based on consumer insight driven innovation Define Generation Plan based on consumer insights, business needs, market development, and brand attributes Incorporates insights from consumer ratings and SCR in all development projects Drive New Product Development within the Innovation Triangle together with R&D, Marketing and Design based on the category's innovation territories Build and execute the Integrated Experience Plan (IXP) for the category (market sizing approval, trends, sweet pot definition, etc.) Monitor market and industry trends, long term areas of interest and technology developments Define range architecture in close cooperation with Product Portfolio Managers and link ranging deliverables/needs/requests to product development projects Who you are International. You enjoy to work in a truly global environment and you like to deliver in cross-functional teams; Strategic. You have demonstrated strategic thinking, have strong analytical skills and ability to see the big picture; Business acumen. You have a proven track record of displaying strong business understanding and you are able to evaluate risks/opportunities making skilled business decisions Influencer. You have exceptional collaboration skills, proven ability to form strong cross-functional relationships with varying business partners Good listener and communicator. You have great communication skills and you have the ability to convince, influence and motivate others in a complex matrix organization Self-starter. You are keen for new experience, responsibility and accountability. You are self-driven, problem-solver with a proven track record of delivering great results Agile. You like working in a fast moving environment, being open to new opportunities and evolving priorities and flexible in the way you deliver against strict deadlines and dealing with ambiguity. You manage well ever shifting priorities Energy. You are passionate about what you do and able to transmit that energy to your team. Challenges are there to be overcome! Minimum requirements Academic degree in business and/or technical field 8 - 10 years of experience in marketing and/or commercial areas and/or product development with international exposure Experience in more than one function in manufacturing companies (home appliances, consumer electronics, automotive etc.) is considered as a strong plus Project management skills, able to plan and focus on strategic priorities

22 dagar sedan
Sista ansökan:
19 juli 2025
Category Director Europe - Product Line WB & Small Domestic Appliances
AB Electrolux
Inköpare och upphandlare

Location: Flexible within Europe At the Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living. Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together. Join us in our exciting quest to build the future home! About the role As Category Director Wellbeing & Small Domestic Appliances Europe you have the full responsibility for the category business results. In the role you drive the category strategy, its deployment and follow up on the commercial execution. You support the creation of innovative ranges and experiences collaborating closely in the Global Category squad(s) to ensure the experience development of the Business Area generation plans. You collaborate with several commercial stakeholders and you manage the life cycle for the category to increase sales, earnings, positive consumer reviews and value market share. In addition to this, you are responsible for driving a consumer centric business model in the BA, involving areas of e-commerce, consumables & accessories, and repair & service as part of the complete consumer value proposition. To succeed in this role, you should be a proven business leader able to drive the business in line with the overall strategic direction combining strong analytical skills, commercial aptitude, and capability to see the big picture. You will have a wide exposure within the organization with many cross-functional contacts, centrally as well as local product line and sales counterparts in Europe. Key responsibilities P&L responsibility for the category. Develop and own the category strategic plan as part of the overall PL Strategic Plan. Collaborating in the global category squad(s) to ensure product & experience development. Actively contribute to the creation of BA relevant compelling experience value propositions and support new product development in the Global category Squad(s). Responsible for the category model catalogue, including unique selling propositions, together with product marketing and key markets. Responsible for the range definition and price positioning, including target launch price and floor price definition. Responsible for the commercial launch and execution of category products life cycle together with experience category marketing and key markets. Responsible for product allocation to markets and approve any deviation to changes to generation plan / model catalogue. Track and follow consumer trends together with the product line in the markets and bring insights into the category squad(s) for relevant planning Qualifications: Solid experience (minimum 10 years) in category management (product development), marketing and/or commercial areas. Ideally in more than one function. Bachelor's or Master's degree in Marketing, Business, or a related field. P&L Management experience on a regional or international l level is desirable. Strong experience in setting business strategy and project management. Team management experience, having managed regionally spread virtual teams. Great general business acumen.

23 dagar sedan
Sista ansökan:
29 juni 2025
Vice President Brand & Consumer Insights
AB Electrolux
Försäljnings- och marknadschefer

At Electrolux, we are passionate about improving everyday life for millions of people and the planet. It’s embodied in everything we do. We believe that great tasting food brings people together. That our favorite clothes bring out the best in us. And that the home should be a place for wellbeing, a place to care for ourselves and our loved ones. We have the goal of becoming a world-class consumer marketing company and delivering outstanding consumer experiences linked to product innovation. For Business Area Europe APMEA, we are looking for a Vice President of Brand and Consumer Insights to build long term strategies to maximize our brand portfolio, set the brand strategy and bring the voice and perspective of the consumer in strategic decision making across brand and product portfolio. The Vice President of Brand & Consumer Insights will play an important role in the Europe APMEA Marketing Leadership Team. Job Summary: The Vice President of Brand and Consumer Insights will be responsible for leading the strategic direction and execution of brand portfolio, marketing strategy and consumer insight strategy to elevate business results. You will lead the brand strategy work of both the Electrolux brand and the AEG Brand, setting expectations for brand experience including positioning and promise and target audience. In the role you will collaborate with stakeholders within sales, product line, design and other functions to develop our brands to be distinct, salient and meaningful. You till take ownership and lead our consumer insights organization to make sure our marketing decisions and investments are based on solid data. As VP Brand & Consumer Insights you will also be responsible for our PR & Partnership strategy, setting it both short and long term. As VP Brand & Consumer Insights you need to be a strong member of the Marketing Leadership team and influence the marketing mandate for the Business Area and Group where relevant. In this position you report to Group CMO & Head of Sustainability BA Europe APMEA. Key Responsibilities: Set brand portfolio strategy: optimize mid- and long-term portfolio against business objectives including geographical and investment requirements. Co-create brand Marketing Strategy, a long- term plan for delivering against business objectives in priority markets. Defining the top consideration targets for long term plans and collaborative creation of the investment strategy needed to get there. Set the Consumer Insights strategy. Lead the consumer segmentation implementation across the functions. Provide necessary insight and recommendations for strategic brand and product vision. Represent the consumer in innovation and commercial triangles. Set the PR & Partnership strategy. Qualifications: Bachelor’s or master’s degree within relevant field. Significant experience within marketing and brand, within diverse domains of the function. Extensive experience from leading large marketing organizations. Proven excellence in leadership and communication. Proven track record of stakeholder management and ability to work cross-functionally in a global/international matrix environment. Experience from consumer goods industry. Change management experience and experience from developing brands. Ability to work agile and across different time zones. Explore Location

23 dagar sedan
Sista ansökan:
29 juni 2025
Experience Marketing Director - Product Line WB & SDA
AB Electrolux
Försäljnings- och marknadschefer

Location: Europe or Bangkok. At the Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living. Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together .Join us in our exciting quest to build the future home! About the role We are seeking a visionary leader to drive marketing initiatives within the Wellbeing & Small Domestic Appliances (WB & SDA) category for our Business Area Europe & APMEA. As Experience Marketing Director you will lead the development and execution of campaigns and product launches, driving product awareness and enhancing consumer experiences. Your role will focus on driving marketing strategies, ensuring consistent messaging, and contributing to market leadership. You will oversee a high-performing team, foster cross-functional collaboration, and directly influence the commercial success of the category in the markets. In your role as Experience Marketing Director, you drive consumer experience excellence by prioritizing and managing the CX roadmap across all consumer touchpoints, collaborating with many different stakeholders over several functions. In your role you leverage data analytics and digital tools to optimize marketing strategies, ensuring alignment with consumer trends and behaviors. As Experience Marketing Director It´s of essence to be a strong member of the Marketing Leadership team and influence the marketing mandate for the overall business. In your position you lead change management within the marketing organization, ensuring seamless adoption of new tools, strategies, and processes to stay ahead of industry trends. Key responsibilities Lead the strategic planning and execution of marketing campaigns for WB & SDA, ensuring alignment with brand strategy and commercial objectives. Harmonize product launches in collaboration with Global Marketing, Innovation, R&D, Commercial, Design and Market Activation teams, ensuring timely and impactful go-to-market strategies. Collaborate closely with senior leadership, product teams, and external partners to align marketing efforts with broader corporate strategies and business goals. Drive initiatives that enhance Electrolux’s market leadership by increasing brand/product visibility, consumer engagement, and market share for WB & SDA. Own and manage the marketing budget, ensuring optimized spend to maximize return on investment (ROI) and achieve commercial outcomes. Lead and drive a strong marketing agenda in the WB Leadership team to support business performance. Foster a culture of collaboration, creativity, and performance within a marketing team, developing talent and driving high engagement. Qualifications Bachelor's or Master's degree in Marketing, Business, or a related field. 10 of experience in marketing/ product management roles. Proven track record of driving successful product launches and integrated marketing campaigns. Strong understanding of consumer behaviour, digital marketing, and CX management. Experience in aligning product marketing strategies with sustainability goals and embedding eco-friendly practices into product narratives. Exceptional leadership skills with experience managing and developing cross-functional teams. Strong analytical skills with the ability to translate insights into actionable strategies. Excellent communication and collaboration skills, with a proven ability to work across regions and markets. Experience managing marketing budgets and optimizing spend to achieve commercial outcomes. Ability to lead through change, driving adoption of new strategies, tools, and processes. Innovative mindset with a passion for driving growth and challenging the status quo. Explore Location

23 dagar sedan
Sista ansökan:
29 juni 2025