Natural Cycles° is a leading women’s health company that developed the world’s first birth control app, used by millions globally. We are a fast growing startup, and we promote an international working environment filled with smart and ambitious colleagues based in Stockholm, Geneva, New York, and remotely. Our mission is to pioneer women’s health through research and passion, empowering every woman with the knowledge she needs to take charge of her health. We’re looking for a Growth Analytics Lead to help us scale user growth and revenue growth across our international markets. In this role, you will own and evolve how we measure, understand and optimize performance across the entire growth funnel – from acquisition and activation to retention and monetization. Sitting at the intersection of growth, marketing, product and data, you will play a key role in shaping our growth strategy by turning complex data into actionable insights. Your work will directly impact how we invest across paid, owned and organic channels, ensuring we drive efficient and scalable growth with a strong focus on CAC, LTV and unit economics. Please note that this role is based in Stockholm, Sweden. What you will be doing: Owning and developing Natural Cycles’ growth analytics framework across all markets, covering the full funnel from acquisition and activation to retention and revenue. Definining, monitoring and analyzing key performance metrics such as CAC, LTV, payback periods and overall unit economics across paid, owned and organic channels. Leading attribution and incrementality efforts, including designing experiments and evaluating channel effectiveness to guide investment decisions. Partnering closely with growth, marketing and product teams to identify opportunities, inform strategy and prioritize high-impact initiatives. Building and maintaining scalable dashboards, reporting and analytical models using tools such as Snowflake, Mixpanel and Tableau to provide visibility into performance and key growth drivers. Analyzing user behavior across app and web to uncover insights that improve conversion, engagement and retention. Acting as a strategic thought partner to leadership, translating complex analyses into clear, actionable recommendations that drive business impact. This role requires a highly hands-on operator who can work end-to-end – from deep-dive analysis to shaping strategy and influencing decision-making across the organization. What skills and experience we think you have 5+ years of experience in growth analytics, marketing analytics or a similar role in a subscription, app or digital product environment. Strong experience analyzing performance across the full funnel, with a deep understanding of acquisition, activation, retention and monetization dynamics. Proven expertise in attribution modeling and incrementality testing (e.g. geo experiments, lift studies, MMM or similar approaches). Strong understanding of key growth metrics such as CAC, LTV, payback periods and overall unit economics, and how to use them to guide decision-making. Advanced analytical skills with strong SQL proficiency and experience working with large-scale datasets in cloud data warehouse environments such as Snowflake, BigQuery or similar technologies. Experience working with product analytics and BI tools such as Mixpanel, Tableau, Looker, Amplitude or similar platforms. Experience working with product and marketing data across mobile apps and web environments. Experience working with mobile apps and/or subscription-based business models is a plus. Strong problem-solving skills and the ability to translate complex analyses into clear, actionable insights. Ability to communicate effectively and collaborate with both technical and non-technical stakeholders What we offer Flexible work arrangement - you will be part of a team based in and around Stockholm that values effective collaboration and transparent communication, irrespective of work location Professional development - you will work alongside knowledgeable colleagues in the continuous growth and skill enhancement environment Modern technology - you will leverage innovative technologies and tools, within an environment that empowers you to contribute ideas and take ownership of your work Impactful projects - you will contribute to groundbreaking projects that redefine industry standards and create tangible value Commitment to quality - you will join a dynamic and progressive organization that prioritizes profitable, long-term product development Location We are remote-friendly, but we find great value in being able to connect with our teams in person. Most of the international marketing team you will work with is located in Stockholm, and the team occasionally meets in the office for collaboration and face-to-face time. Sounds interesting? If you want to be part of a successful team, we encourage you to apply for this position as soon as possible. We look forward to hearing from you! How to apply To apply, just upload your CV and answer the questions on the application form. Keep in mind that we can't accept applications through email because of GDPR, and only applications submitted via the career site (and in English) will be considered. At Natural Cycles we value diversity and inclusion because we know that teams with people from different backgrounds and experiences are stronger. We welcome candidates from all walks of life and are committed to creating an inclusive environment for all employees and candidates. Note: We are not looking for consultants or help from recruitment agencies
We’re looking for a Growth-oriented Product Manager to lead our website team and elevate Natural Cycles’ website experience. In this role, you will own the full pre-signup web funnel, from first impression to the moment a visitor decides to start sign-up. Your mission is to increase awareness, educate users, communicate our value, and ultimately drive more users into the funnel. You’ll blend product strategy, growth marketing instincts, and experimentation to uncover what resonates with different audiences and markets. Through rapid learning cycles, thoughtful landing page optimization, and cross-functional collaboration, you’ll meaningfully shape the company’s top-of-funnel growth. This role is perfect for you if you thrive on conversion rate optimization, experimentation, and data-driven product development. Your work will shape the very first steps of the user journey and have a direct impact on user acquisition, conversion, and how millions of people discover Natural Cycles. What you will be doing Own the pre-signup web funnel—shaping strategy and optimizing key website surfaces to clearly communicate value and drive users to start sign-up Run and evaluate A/B tests across messaging, layout, and UX to continuously improve conversion and accelerate learning Identify and act on conversion opportunities by analyzing traffic, funnel behavior, and user intent Collaborate closely with the Sign-up, Marketing, and Brand teams to ensure a seamless, aligned experience across the acquisition journey Use data and user insights to guide decisions, define success metrics, and validate hypotheses Drive a strong experimentation culture, championing a test-and-learn mindset across the team and cross-functional partners Write clear product requirements and drive execution with Engineering, Design, and QA to deliver fast, high-quality improvements What success looks like Increased website conversion and more users who click “Start Sign-up” Faster experimentation cycles with strong learnings Close alignment and smooth experience between Web and Sign-up flows Strong collaboration with Brand and Marketing on messaging & campaigns Clear narrative of successes, insights, and next bets What skills and experience we think you have Growth mindset & experimentation: You’re always seeking new ways to drive user acquisition, testing hypotheses through A/B experiments and conversion rate optimization leveraging experience in growth marketing, SEO/landing page optimization, and product-led growth User empathy & psychology: You deeply understand user needs, motivations, and behaviors, using insights to craft compelling narratives that drive conversion Commercial acumen: You have a solid understanding of subscription-based business models and key growth drivers Strong analytical skills: You excel at analyzing data, measuring KPIs, and making informed decisions. Hands-on experience with analytics tools: You’re comfortable working with Amplitude, Mixpanel, Google Analytics, or similar platforms Excellent organizational and strategic thinking skills: You can balance short-term impact with long-term vision, effectively prioritizing initiatives Great communication skills: You thrive in cross-functional teams and can clearly articulate insights, priorities, and strategies Leadership experience: You’re an experienced leader who provides clarity, fosters alignment, and empowers cross-functional teams toward impactful outcomes It's a plus if you also have: Experience in subscription or consumer health tech Knowledge of SEO or content marketing Experience optimizing funnels in multiple markets People management experience What we offer Flexible work arrangement - you will be part of a team based in and around Stockholm that values effective collaboration and transparent communication, irrespective of work location Professional development - you will collaborate with industry leading developers, promoting continuous growth and skill enhancement Modern technology - you will leverage innovative technologies and tools, within an environment that empowers you to contribute ideas and take ownership of your work Impactful projects - you will contribute to groundbreaking projects that redefine industry standards and create tangible value Commitment to quality - you will join a dynamic and progressive organization that prioritizes profitable, long-term product development Location We are remote-friendly, but we find great value in being able to connect with our teams in person. Most of the Product Growth team is located in Stockholm. How to apply To apply, just upload your CV and answer the questions on the application form. Keep in mind that we can't accept applications through email because of GDPR, and only applications submitted via the career site (and in English) will be considered. At Natural Cycles we value diversity and inclusion because we know that teams with people from different backgrounds and experiences are stronger. We welcome candidates from all walks of life and are committed to creating an inclusive environment for all employees and candidates.
Natural Cycles° is a leading women’s health company that developed the world’s first birth control app, used by millions globally. We are a fast growing startup, and we promote an international working environment filled with smart and ambitious colleagues based in Stockholm, Geneva, New York, and remotely. Our mission is to pioneer women’s health through research and passion, empowering every woman with the knowledge she needs to take charge of her health. We are seeking a User Researcher to join our User Research team and partner directly with our Product teams. In this role, you'll be a key player in shaping our understanding of user behavior and needs across our various product areas. You will be responsible for leading research efforts to inform product strategy and design, helping us create intuitive, valuable experiences for our users. You'll act as a strategic partner to our product teams, helping them uncover the most impactful questions to ask and ensuring our decisions are grounded in user insights. Please note that we are hiring for this role in Sweden. What you will be doing Lead the research: Product team research: Lead, plan, and execute end-to-end research studies across our core product teams, including optimizing the app experience for active users, evaluating hardware wearability, and researching features such as in-app messaging to ensure a supportive user journey Conduct impactful research: Use a mix of qualitative and quantitative methods, including user interviews, usability testing, surveys, and diary studies, to generate actionable insights. You should be proficient in selecting the right method for the right question Partner with the team: Work closely with product managers, designers, engineers, and data analysts across different teams to embed user research into the product development lifecycle. You will help them develop hypotheses and validate product ideas Communicate findings: Synthesize complex research findings into clear, compelling narratives. You will present your insights to stakeholders throughout the organization, acting as a powerful advocate for the user Advocate for user-centered design: Champion user needs and preferences throughout the organization, educating team members on the value of user research Hardware & wearables: Partner with our Devices team to evaluate how users interact with our physical hardware. You will lead studies on the end-to-end experience, device setup, and the long-term ergonomics and wearability of our products What skills and experience we think you have Experience in user research: Minimum of 4 years of experience as a user researcher in a commercial product setting, with a strong portfolio showcasing a variety of research projects and methodologies. A plus is if you’ve worked in related fields, e.g., health-related products/services or medical products Proficiency in research methods & tools: A deep understanding of user research methodologies, including qualitative and quantitative approaches. You should have extensive experience in conducting interviews, usability tests, and surveys, and know when to apply each method. You are comfortable managing research tools such as Maze, and Prolific or UserInterviews for participant recruitment. Experience leveraging analytics platforms (e.g., Mixpanel, Hotjar, or Google Analytics) to triangulate behavioral data with qualitative insights is highly valued. Curiosity about AI in research is a plus Collaboration skills: Exceptional communication and interpersonal skills, with the ability to build strong relationships and influence cross-functional teams Strategic thinking: A desire to go beyond answering simple questions to uncover deeper user needs and business opportunities. You are a natural problem-solver who can frame research in a way that drives strategic decisions Language skills: English on a professional level is key. Fluency in additional languages is a significant plus Hardware & medical device experience: If you have experience in usability testing for medical devices (specifically EN 62366 standards), that’s a significant bonus; if not, a strong curiosity and a willingness to learn our regulatory environment are just as important What we offer Flexible work arrangement - you will be part of a team based around Stockholm that values effective collaboration and transparent communication, irrespective of work location Professional development - you will work alongside knowledgeable colleagues in the continuous growth and skill enhancement environment Modern technology - you will leverage innovative technologies and tools, within an environment that empowers you to contribute ideas and take ownership of your work Impactful projects - you will contribute to groundbreaking projects that redefine industry standards and create tangible value Commitment to quality - you will join a dynamic and progressive organization that prioritizes profitable, long-term product development Location We are remote-friendly, but we find great value in being able to connect with our teams in person. Most of the User Research team you will work with is located in Stockholm. How to apply To apply, just upload your CV and answer the questions on the application form. Keep in mind that we can't accept applications through email because of GDPR, and only applications submitted via the career site (and in English) will be considered. At Natural Cycles we value diversity and inclusion because we know that teams with people from different backgrounds and experiences are stronger. We welcome candidates from all walks of life and are committed to creating an inclusive environment for all employees and candidates. Note: We are not looking for consultants or help from recruitment agencies
Natural Cycles° is a leading women’s health company that developed the world’s first birth control app, used by millions globally. We are a fast growing startup, and we promote an international working environment filled with smart and ambitious colleagues based in Stockholm, Geneva, New York, and remotely. Our mission is to pioneer women’s health through research and passion, empowering every woman with the knowledge she needs to take charge of her health. We're looking for a talented Product Designer to join our Web team, focused on creating high-impact, conversion-driven web experiences. You'll design and optimize our website and key pre-signup journeys - from first impression through to entering the signup flow. Your work will directly influence how users discover, trust, and engage with Natural Cycles. Working closely with designers, marketers, product managers, and engineers, you'll operate in a fast-paced, experiment-driven environment. From landing pages to A/B tests, you'll continuously refine our website and see the impact of your work in real time. Please note that we are hiring for this role in Sweden. What you will be doing Design high-performing web experiences: Create visually engaging, user-centered web pages and experiences that help users get started with Natural Cycles. Continuously optimize performance through A/B testing and iteration. Take ownership of web design craft together with the team, maintaining a high bar for quality and consistency. Bring ideas from concept to high-fidelity execution across all web touchpoints. Collaborate cross-functionally with product managers, marketing, and engineering to deliver and test ideas quickly. Use data, user behavior, and research insights to inform and validate design decisions. Contribute to and evolve our design system, components, and visual language. What skills and experience we think you have 4+ years of web design experience, with a portfolio showcasing high-quality marketing sites or conversion-focused flows. Strong visual design skills, including layout, typography, color, motion, and interaction design. A solid understanding of user behavior, marketing principles, and conversion drivers. Proficiency in Figma, with familiarity in Adobe Creative Suite Experience working with metrics, A/B testing, and experimentation. Strong communication and collaboration skills. Self-driven and adaptable in a fast-paced environment. Nice-to-Haves: Experience collaborating closely with marketing or growth teams Basic understanding of front-end constraints (HTML/CSS) Experience contributing to design systems Interest in using AI tools in your workflow Experience with user research and usability testing Experience with web animation (e.g., Lottie) What we offer Flexible work arrangement - you will be part of a team based in and around Stockholm that values effective collaboration and transparent communication, irrespective of work location Professional development - you will collaborate with industry leading developers, promoting continuous growth and skill enhancement Modern technology - you will leverage innovative technologies and tools, within an environment that empowers you to contribute ideas and take ownership of your work Impactful projects - you will contribute to groundbreaking projects that redefine industry standards and create tangible value Commitment to quality - you will join a dynamic and progressive organization that prioritizes profitable, long-term product development Location We are remote-friendly, but we find great value in being able to connect with our teams in person. Most of the Product Growth team you will work with is located in Stockholm. Not living in Sweden? No problem! We offer relocation support to help you move. Sounds interesting? If you want to be part of a successful team, we encourage you to apply for this position as soon as possible. We look forward to hearing from you! How to apply To apply, just upload your CV and answer the questions on the application form. Keep in mind that we can't accept applications through email because of GDPR, and only applications submitted via the career site (and in English) will be considered. At Natural Cycles we value diversity and inclusion because we know that teams with people from different backgrounds and experiences are stronger. We welcome candidates from all walks of life and are committed to creating an inclusive environment for all employees and candidates. Note: We are not looking for consultants or help from recruitment agencies
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