Copywriter

Would you like to work with a product loved by millions and millions of kids all across the world? With over 60 million monthly active users engaging with our play ecosystem, we are looking for a Senior Copywriter to join our Creative Hub. Working alongside highly talented animators, designers, and creative leads, you will play a defining role in telling great stories that inform, entertain, and bring Toca Boca’s products to life with relatable narratives that truly connect with kids and families globally. You will be the guardian of our global Tone of Voice. You will balance visionary, high-level campaign ideation with hands-on creative execution, ensuring that Toca Boca sounds exactly like Toca Boca wherever we show up. What you’ll be doing Partner with Art Directors and Creative Leads to drive creative concepts and storytelling from the first brief all the way to final launch. Create narrative-led marketing content (trailers, promo videos, full 360° campaigns) with relatable copy that truly connects with our core tween audience. Balance high-level visionary work with hands-on daily production (VO scripts, performance ads, social captions, and in-app copy). Leverage knowledge of platform specs (YouTube, TikTok, Instagram) to adapt copy natively while ensuring English source text is flawlessly structured for localization. Own, update, and protect the Toca Boca Tone of Voice, ensuring everything we publish globally sounds exactly like us. Partner with Product and Marketing to shape our stories, review creative output, and support the wider team in writing their own copy. Identify opportunities to use emerging tools and technology to improve creative workflows. Is This You? You have 5+ years of experience working as a Copywriter, preferably with experience stepping into Creative Lead or conceptual roles. You thrive on balancing high-level visionary campaign strategy with hands-on, daily operational execution. You hold a Bachelor's degree or similar in Copywriting, Communications, English, Creative Writing, or a related field, or you have equivalent professional experience. You are a native English speaker with flawless grammar, sharp editing skills, and structurally precise writing. You have experience developing, maintaining, and guarding a brand's Tone of Voice across multiple touchpoints. You have a deep understanding of current social media trends, community engagement, and digital-first campaign storytelling. Prior experience in digital gaming, entertainment, or youth-focused tech is a major plus! What we’ll be looking for in your portfolio 360° campaigns where you drove both the high-level concept and the final narrative arc. Emotionally resonant work targeting tweens that feels authentic. Examples proving you can define, adapt, and guard a distinct brand voice across digital, social, and physical touchpoints. A strong mix of visionary thinking and sharp daily execution (social media content). Flawless native English writing with the precision required for a sensitive audience. Impactful copy built on universal truths rather than local slang, proving it can be translated globally without losing its core DNA. (Bonus) This is us! Toca Boca together with Sago Mini, Piknik and Lylli, make up Digital Games within Spin Master. We create games, digital toys, and everyday products that are filled with fun that kids from any corner of the world can instantly relate to. We celebrate the diversity and quirkiness of their world and give them the freedom to play in ways that only they can. The Spin Master Mission and Vision is to make life more fun by pushing the boundaries of innovation, creativity, and fun! Good to know! This position is full time and based in our Stockholm office with a hybrid working model. We apply a 6-month probationary period. As we’re an international company, with over 20 nationalities working here, and millions of users all over the world, you must be fluent in English. Toca Boca develops digital games that capture the power of play and that are filled with fun and silliness that kids around the world can instantly relate to. Since our first product launch in 2011, we have released 46 apps that have been downloaded more than 444 million times the world over, making us the No. 1 mobile-first kids brand in the App Store. Our products focus on sparking kids’ creativity and imagination, creating opportunities for open-ended play. With offices in Stockholm and San Francisco, Toca Boca is owned by Spin Master Corp., a global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties.

About Edblad Edblad is a Swedish jewelry brand with a strong Scandinavian identity and a passion for creating accessible, contemporary jewelry designed to be worn every day. With a growing international presence, Edblad continues to develop its digital business and customer experience across multiple European markets. In this role, you will have the opportunity to influence how Edblad tells its story digitally and contribute to the continued development of our e-commerce business. About the role As Senior e-commerce Content Creator, you will take ownership of how the Edblad story is brought to life across e-commerce, with the website as your primary channel. This is a key role at the intersection of e-commerce and Marketing. You will take seasonal campaigns, concepts and creative direction from Marketing and Design and turn them into relevant and engaging digital content - from editorial stories and landing pages to gift guides, category content and other inspirational touchpoints. Working across our international markets, you will consider the audience, market maturity and stage of the customer journey when shaping the message. Creativity and strong copywriting are at the heart of the role, combined with a commercial and data-driven approach to continuously improve how our content performs. Key responsibilities: Own the storytelling and consistency of e-commerce content, with the website as the primary channel Translate seasonal campaigns and creative concepts into inspiring and commercially relevant digital content Create and develop copy, editorial content, landing pages, gift guides and other inspirational content around the Edblad brand, collections and products Adapt content and messaging to different markets, audiences, channels and stages of the customer journey Use GA4 and content performance data to evaluate, optimize and develop content based on customer behaviour and commercial objectives Develop content with SEO, search intent and evolving AI-driven search behaviours in mind Collaborate closely with Marketing, Design, Performance, Social Media and E-commerce, including briefing additional content and assets when needed Who we are looking for We are looking for a senior content professional with excellent copywriting and storytelling skills and a strong understanding of e-commerce. You have a strong creative instinct and know how to communicate a brand in a way that feels relevant and engaging. At the same time, you are comfortable using data to challenge assumptions, understand what resonates with customers, and make informed decisions about what to develop further. As a person, you are proactive, curious, and eager to learn. You enjoy taking ownership, collaborating across functions and keeping up with new technologies, content trends and changing customer behaviours. Experience & skills: 3+ years of relevant experience within e-commerce content, digital content, editorial content or a similar role Excellent copywriting and storytelling skills, with a strong understanding of brand and tone of voice Strong understanding of e-commerce and how content can support commercial objectives Experience using GA4 or similar tools to evaluate content performance and inform decisions Good understanding of SEO and search intent Experience working with content across different markets and audiences Fluency in Swedish and English, both written and spoken Experience from fashion, jewelry, beauty, lifestyle, retail or D2C, as well as experience with Storyblok, Centra or international e-commerce, is considered an advantage An interest in AI, GEO, and how new search behaviours are changing the way customers discover brands and products is a plus. Location & start The position is based at Edblad’s office in Stockholm. Edblad offers a hybrid working model with the possibility to work remotely. Contact & application If you have any questions about the position, you are warmly welcome to contact the responsible recruiter, Julia Salming, at [email protected] ([email protected]). As we review applications on an ongoing basis, we recommend submitting your application as soon as possible. We look forward to hearing from you!

We're looking for a language-savvy and structured copywriter for an assignment with an international B2B company. This company offers both strategic advice and practical support to businesses of all sizes and across various industries. This is an ongoing, as-needed assignment that varies in scope, from a few hours to larger projects, and is completely remote. About the Assignment You’ll be asked to proofread and edit reports to ensure the language is clear, consistent, accurate and reflects the correct tone. The reports cover economics, trade and investments, and are written by experts. They are template-based, so this requires strong editing skills, linguistic precision and a solid understanding of the content. For each report, you will also write the copy used to launch it. Your Responsibilities Editing and adapting English and Swedish report Ensuring tonality, structure, and linguistic quality Taking complex copy from experts and transforming it into clear, professional communication Writing web copy in English and Swedish, and LinkedIn posts, for each report Who We're Looking For Someone who is native in both Swedish and English Experience with B2B reports, analysis, or economics Comfortable working with templated documents and specialists Understands financial language and can navigate complex texts Does this sound like you? Apply right away - the assignment starts on a rolling basis. About the Engagement For this assignment, you will be working as a freelancer through Digitalenta. We act as the intermediary for the assignment and handle all the administrative aspects. As a freelancer with us, you also become part of our community, where we continuously match you with new assignments. The process will also include a work sample.

Join our clients team to shape how the world discovers technology through AI platforms. Work at the forefront of digital evolution, bridging the gap between human storytelling and generative engine optimization. About the role You will serve as a strategic storyteller, ensuring content is resonant for readers and optimized for AI-driven discovery. In this role, you partner with specialists to drive the global content landscape for a leading tech firm. You are offered This position offers the chance to lead a highly prioritized global project at the intersection of AI and marketing. You will work within a collaborative, international environment at the heart of technical innovation. Flexible hybrid work setup: A full-time staffing position based in the innovative hub of Lund, with the modern flexibility and possibility to work remotely. A resume-building global project: The chance to lead a highly prioritized marketing project at a leading tech firm, working within a collaborative, international environment. Work tasks You will act as the central point of contact for content strategy and development, balancing creative production with technical optimization to maintain a trusted digital presence. Write compelling, clear, and SEO-optimized copy for landing pages and product content. Identify and fill content gaps across the global digital landscape to improve visibility. Create content briefs that connect business goals, search intent, and customer journeys. Review and update existing web content to ensure brand alignment and accuracy. Collaborate on content audits to evaluate and improve discoverability and quality. Monitor and assess content performance using tools like Google Search Console. Manage editorial planning and coordinate timelines with stakeholders across the organization. We are looking for Advanced copywriting and content production skills for digital channels. Demonstrated experience in SEO content writing for both human readers and search engines. Proven ability to manage diverse stakeholders and navigate complexity in international organizations. Fluency in English. Experience creating content briefs that align business goals with search intent. It is meritorious if you have Familiarity with Generative Engine Optimization (GEO) or AI-optimized content approaches. Working knowledge of CMS platforms such as Drupal. Familiarity with web analytics tools such as Google Search Console. To succeed in the role, your personal skills are: Supportive Social Responsible Assertive Intellectually curious Our recruitment process This recruitment process is handled by Academic Work and it is our client’s wish that all questions regarding the position is directed to Academic Work. Our selection process is continuous and the advert may close before the recruitment process is completed if we have moved forward to the next phase. The process includes two tests: one personality test and one cognitive test. The tests are tools to find the right talent for the right position, to enable equality, diversity, and a fair process.